Dr. Ussama Yaqub is Assistant Professor in the Suleman Dawood School of Business at the Lahore University of Management Sciences. As a Fulbright scholar, he obtained his PhD in Management Information Systems from Rutgers Business School, Rutgers the State University of New Jersey.

His research focuses on social media data analyses, including sentiment and behavior analyses, data mining and studying the use of Twitter for campaigning during general elections. Ussama has published in international journals and conference proceedings such as Government Information Quarterly, ACM Digital Government: Research & Practice and ACM Digital Government Research.

Ussama holds MBA from LUMS and has six years of work experience in the areas of Business Intelligence and Data warehousing. Prior to his PhD, he had been working as Assistant Manager - Micro-Segmentation in the Business Intelligence department at Telenor Pakistan and as a consultant in Teradata Global Consulting Centre. 

At SDSB Ussama teaches courses in Undergraduate and MBA programs in the area of Decision Sciences, Business Intelligence and Marketing.