Dr. Khudejah Ali is an Assistant Professor of Marketing at the Suleman Dawood School of Business (AACSB accredited) in the Lahore University of Management Sciences. She holds a Ph.D. from the University of Miami (USA). Prior to this, she received her M.S. and B.Sc. (Hons.) degrees from Florida State University (USA) and Lahore University of Management Sciences respectively.

Dr. Khudejah has authored numerous high-impact publications in leading peer-reviewed journals such as Computers in Human Behavior, Internet Research, and Science Communication, and has presented her research at top conferences in the field such as the American Marketing Association. Her work often addresses current pressing issues at the intersection of social media and marketing, advertising, and public relations, and as such, has been quoted by prestigious media outlets such as TIME magazine.

Dr. Khudejah's specific areas of research interest include digital and social media marketing, risk and crisis communication, social marketing, and corporate social responsibility.  She primarily employs empirical quantitative research methodologies with a special concentration on experimental methodology and advanced statistical data analysis.